How using a keyword suggestion tool can help bring you inspiration
If you are finding yourself in a creative logjam, a keyword suggestion tool can help you get out of it. By showing you the most popular searches related to the subject you are interested in, these handy tools can help you find good creative ideas and put you on the right path towards inspiration.
Keyword is the Keyword
In the world of Web 2.0 it is all about the keywords. These are the things that help search engines pay the bills and the people using them to find what they want. A keyword is that thing people type into a search engine window in order to find sites pertaining to the things that they are interested in. Search Engines pay close attention to these typed in words and use them to rank relevant sites as well as to charge advertisers for their appearance alongside the most popular choices. When you want the stuff that you put on the web to be found, knowing which keywords are the most popular is very beneficial.
In order to help both sites looking for readership and advertisers looking for the best place to stick their ads, most SEO companies have something called a keyword suggestion tool that allows a person to type in words and phrases and to find the most relevant searches that are related to it. While meant as a tool to help out advertisers and content providers, the keyword suggestion tools can also be beneficial for those creative types who are seeking inspiration. It can help you find a more focused creative direction if you happen to be stuck on a general outline or even help you move onto another creative tangent all together.
Let us say that you are a home decorator commissioned with a job of redecorating a client’s room with the centerpiece being an African Bantu Mask. Not knowing anything about where to begin, you type in Bantu Mask into a keyword suggestion tool and find that a lot of people are looking into African Wall Hangings. This then gives you the idea on how to use other artwork and even some safari themed furniture to create a great looking room that accentuates the mask.
You quit your job as a home decorator and decide to pursue your dream of baking cupcakes for a living. However, there is another cupcake business in town already so you need to find your own cupcake niche. You go to the keyword suggestion tool and find out that a lot of people are searching for a way to get cupcakes delivered to their home. You suddenly find inspiration for a cupcake delivery business.