How writing down your objective can help you forge a clear path to your muse
“OBJECTIVES ARE NOT FATE; THEY ARE DIRECTION. THEY ARE NOT COMMANDS; THEY ARE COMMITMENTS. THEY DO NOT DETERMINE THE FUTURE; THEY ARE MEANS TO MOBILIZE THE RESOURCES AND ENERGIES OF THE BUSINESS FOR THE MAKING OF THE FUTURE.”
Writing out your objective before you start the creative process will help you better find a clear path to your muse. Take a moment to write down what you wish to accomplish, what message you wish to convey and who you wish to convey it to.
A piece of Cake…
I love to bake, especially cakes. If you live with me and it’s your birthday, chances are that I am going to bake you a delicious homemade cake with only a few minor flaws that are masked over with an extra dollop of buttery frosting. However, before I go into that kitchen and begin the creative process of cake baking I am going to need to know very important thing.
What type of cake should I bake?
Anybody who has tried to bake a cake knows that you cannot just waltz into the kitchen and whip up a cake like it was a bologna sandwich. You first need to know what type of cake you are going to bake. Is it
- German Chocolate cake?
- A Bavarian Butter Cake?
- A Sponge Cake?
- A Pineapple Upside down cake?
Your cake decision is usually based on the reason you are baking it in the first place. If you are making one for a chocolate lover, than a “perfectly chocolate cake” might be in order. If you the party you are bringing it to has a “SpongeBob” theme, than you might want to look up the recipe for a pineapple upside down sponge cake. Knowing who or what you are baking for will give you a clear idea on which cake to make. Once you know that, then you can look up the right recipe, gather all the ingredients, preheat the oven to the right temperature, and start baking.
Starting a creative project is a lot like baking a cake in that in order to begin, it is a good idea to know what you are planning to do. When you get ready to get creative, what is your overall goal? What is it that you are specifically trying to accomplish with your creative output?
- If you are writing a story, what is the story about?
- If you are making a film, what is the subject matter?
- If you are painting a picture what picture are you trying to depict?
Usually, when we are striving to be creative there tends to be an underlying purpose for doing so. Even if the purpose is tucked away in some closet within your mind, that seed is still there, and if you want to truly find your muse you are going to have to root it out and understand why you are doing all of this in the first place. Before you begin your creative project, it is a good idea to sit down with a piece of paper and write out your objectives for your creative endeavor.
- What is the idea you wish to convey?
- Who is your audience?
- What creative format are you going to use?
- What is your overall goal?
When you have an overall objective it is a lot easier to be creatively inspired. Always keep this goal in mind, even if you decide to go off on a tangent (such as selecting cream cheese instead of butter for your frosting) keep your overall goal in mind and you continue your creative process.